34 percent of respondents to the survey have said that they would consider eating plant-based foods, as long as the taste was up to par and the flavors were all there.
The survey was conducted by the market research company YouGov, on behalf of the dairy-free brand Kite Hill, so, of course, you should take the results with a grain of salt.
Over 1,200 American adults responded to questions and 34 percent of them said that they’re quite up for eating more plant-based foods, because they want to get healthier this year. “This was an exciting shift in perception regarding plant-based products, which used to be considered a very niche diet,” the announcement to the survey results stated.
At the same time, there was a very fair caveat to the trying of plant-based foods: 80 percent of people who responded to the survey said that they have one condition for actually having these foods: the flavors have to be great.
As for dairy, 44 percent of the people surveyed declared themselves interested in yogurt or cream cheese made from almond milk.
Plant-based foods growing more popular
Plant-based foods are rich sources of protein which can be used to replace animal products like meats and dairy. A lot of companies are trying to figure out ways to make these products taste delicious and keep the same texture. There are plenty of alternative milks out there – pea milk is the trendiest one, according to Uber Eats. And lately, companies like Impossible Foods and Beyond Meat are working hard to make you juicy and delicious burgers that you simply won’t be able to believe they’re not made from beef.
Not to mention that Pizza Hut, DelTaco, and White Castle all have plant-based alternatives to their menu. Even McDonald’s has recently started to look into the idea of meatless burgers, and if McD is involved, you know the market is dead serious!