Ever since McDonald’s took advantage of their unintentional Rick & Morty hype, collaborations with the popular show seem to be the golden ticket.
Pringles grabbed that ticket as they will unveil a special edition “Pickle Rick” flavor this coming Super Bowl Sunday, at grocery stores nationwide.
“We want to do something completely new for the brand for the 2020 Big Game, and are thrilled to be partnering with Adult Swim and Rick and Morty,” said Gareth Maguire, senior director of marketing for Pringles. “We hope the new special edition Pickle Rick flavor will be a hit with the show’s fans.”
In the Emmy Award-winning “Pickle Rick” episode, the show’s protagonist turns himself into a pickle-person, and goes on an epic journey. It’s kind of hard to explain if you haven’t watched the show, but it was great, and the potato chip maker is smart to pick up on this.
Pringles already has a dill pickle flavor, and we can’t imagine it being much different, but the chip container is what everyone will care about anyway. The can is completely wrapped in a green pickle color, while Pickle Rick’s face adorns the front.
As far as Super Bowl Sunday, Pringles will be running a 30-second Rick and Morty-themed ad during the second quarter of the game.
Pringles did not indicate that this will be a limited release, but you’re probably going to want to get your hands on one early, as there is a strong possibility that they’ll be flying off store shelves.