Prime rib normally isn't a meat option you would consider at a fast food chain. The only major chains that have had it on the menu in their past are Arby's, Quiznos, and Boston Market.
Carl's Jr. has decided to join that list with their own take on the roast meat. That spin involves a heavy blending of prime rib and breakfast foods.
This includes the above Prime Rib Breakfast Burrito, which takes slow cooked prime rib and wraps it up with eggs, salsa, and cheese. At Hardee's, the sister chain to Carl's Jr., salsa is not included in the burrito.
The other breakfast offering Carl's Jr. is putting prime rib on is a breakfast biscuit, which gets Swiss cheese and a fried egg loaded on top. Hardee's has an identical version on their menu as well.
Outside of the breakfast offerings, Carl's and Hardee's are also putting a Prime Rib Thickburger on their menu. Prime rib and a beef patty are joined by caramelized onions and cheddar sauce in this loaded hybrid.
All of the prime rib is cooked sous vide, a method you normally wouldn't associate with fast food. However, it does ensure a tender and even cooking to an entire cut of beef, and should translate into what Carl's and Hardee's are offering.
The entire prime rib menu, including the breakfast options, are available for a limited time.